1) Who we are (Data Controller)
Aylesbury Dental (“we”, “us”, “our”) is the data controller for personal data collected via this website.
Address: 42 Heatherview Cl, Aylesbury, Dublin 24, D24 VH59, Ireland
Phone: +353 1 451 2194
Email: info@aylesburydental.ie
Website: aylesburydental.ie
2) What personal data we collect
Depending on how you interact with our website and services, we may collect:
A) Information you provide
- Name
- Phone number
- Email address
- Details you include in your enquiry or appointment request (e.g., reason for visit, preferred appointment time, and how you heard about us if you choose to tell us)
Important: Please do not include sensitive medical details in website forms. If you need urgent or clinical advice, call us on +353 1 451 2194.
B) Information collected automatically
- Device and browser information
- IP address (which may be used to determine general location)
- Pages viewed and actions taken on the website
- Cookie and tracking data (only where you consent to non-essential cookies)
3) Why we use your data (purposes)
We use your personal data to:
- Respond to enquiries and appointment requests
- Contact you about your enquiry using your chosen method (phone/email/WhatsApp if provided)
- Provide customer support and manage clinic administration
- Improve our website’s functionality and performance
- Maintain website security and prevent misuse
- If you consent to the appropriate cookies: measure advertising performance and run remarketing through platforms such as Meta and Google
4) Our legal bases for processing
We process personal data under the GDPR on one or more of the following legal bases:
- Consent (e.g., non-essential cookies; optional marketing communications)
- Steps prior to entering a contract / providing a service (e.g., handling appointment enquiries)
- Legitimate interests (e.g., basic website security and service improvement, where your rights do not override our interests)
- Legal obligation (where applicable)
5) Marketing, remarketing, and audience building (Meta & Google)
If you accept the relevant cookie categories (e.g., Marketing cookies and, where applicable, Analytics cookies), we may use technologies such as:
- Meta Pixel (Meta/Facebook/Instagram)
- Google Ads tags and related measurement technologies (often implemented via Google Tag Manager)
- TikTok Pixel (TikTok), deployed through Google Tag Manager
When enabled by your consent, these tools may allow us to:
- Measure ad performance (e.g., enquiries submitted)
- Run remarketing (showing ads to people who previously visited our website)
- Build custom audiences (e.g., website visitors) and create lookalike audiences
Enhanced conversions (Google Ads). If you have accepted Marketing cookies and you send us an appointment request, the email address and phone number you entered are converted into a one-way hashed code in your browser and shared with Google. Google uses this code only to match the enquiry to an ad click, so we can measure which ads lead to bookings. Google does not receive your details in readable form. If you have not accepted Marketing cookies, nothing is shared.
You can change or withdraw cookie consent at any time using the website’s Cookie settings link in the footer or by adjusting your browser settings. See our Cookie Policy for more.
6) Who we share your data with
We may share personal data with trusted service providers who support our website and marketing, such as:
- Website hosting and IT support providers
- Analytics and advertising platforms (only where cookie consent has been granted for non-essential cookies)
- Service providers that help us manage enquiries and communications (if used)
We do not sell your personal data.
7) International transfers
Some service providers (including advertising and analytics platforms) may process data outside the European Economic Area (EEA). Where this occurs, we rely on appropriate safeguards as required under GDPR (such as approved transfer mechanisms).
8) How long we keep your data
We keep personal data only for as long as necessary for the purposes described above:
- Enquiry/appointment request data: retained as long as needed to respond, manage the enquiry, and maintain appropriate records
- Cookie/tracking data: retained according to the cookie durations set out in the Cookie Policy / cookie tool and your consent preferences
9) Your rights under GDPR
You may have rights to:
- Access your personal data
- Correct inaccurate data
- Request deletion (in certain circumstances)
- Restrict or object to processing (in certain circumstances)
- Data portability (in certain circumstances)
- Withdraw consent at any time where processing is based on consent (e.g., non-essential cookies)
To exercise your rights, contact us at: info@aylesburydental.ie
You also have the right to lodge a complaint with the Data Protection Commission (Ireland).
10) Security
We take reasonable technical and organisational measures to protect personal data. However, no internet transmission is completely secure.
11) Links to other websites
Our website may contain links to third-party sites. We are not responsible for their privacy practices.
12) Contact
If you have questions about this Privacy Policy, contact:
Aylesbury Dental
42 Heatherview Cl, Aylesbury, Dublin 24, D24 VH59, Ireland
Phone: +353 1 451 2194
Email: info@aylesburydental.ie
